Using hemp seed oil allows PepsiCo to create a cannabis-adjacent product while side-stepping any regulatory issues. CBD is used in EPIDIOLEX, an anti-seizure medication, and is therefore regulated by the FDA as a drug. Many small companies have sold CBD-infused products without FDA interference, but the FDA technically does not permit CBD within consumer food or beverages. PepsiCo’s decision may be due to CBD’s awkward existence in legal purgatory. Many smaller food and beverage companies have released products containing CBD, but PepsiCo has stuck with hemp seed oil instead. The Unplugged line leans into recent consumer enthusiasm for cannabis products, especially cannabidiol (CBD)-infused foods and beverages. Enthusiasm for cannabis-adjacent products soars Want to read more about food and beverage trends? Check out our Food & Beverage: An Industry Snapshot report for insights and brand rankings. If women, a newly-targeted consumer demographic, are brought into the market, this could greatly expand even more in 2022 and the years ahead. In 2021, energy drink sales grew by 12.6% to reach $14 billion. Rockstar’s product expansion is a smart move given the recent boom in the energy drink industry. Over 90% of Rockstar drinkers told PepsiCo that they want a beverage that can lift their mood, not just their energy levels. PepsiCo made this functional change in response to customer feedback. Rockstar’s Unplugged line markets to consumers who want to increase “ good vibes“ rather than feel an adrenaline rush. Now Rockstar is striving to capture the other half of American consumers: women. (It doesn’t take long to find an energy drink ad showcasing the extreme-sport world.
Over the years, the energy drink market has primarily targeted male consumers. Each bottle is infused with hemp seed oil, lemon balm, spearmint, and B vitamins. The beverage is available in three flavors (Blueberry, Passionfruit, and Raspberry Cucumber) with 0 grams of sugar, 0 calories, and 80 grams of caffeine (half the caffeine of most Rockstar drinks). Rockstar Unplugged’s flavor and nutritional profile was designed to appeal to female consumers. Other good beverages featured on this top Rockstar Energy Drink flavors list include Rockstar Recovery Orange, Rockstar Punched, and Rockstar Perfectberry.Which Rockstar Energy Drink flavor do you think deserves the top spot on this list? Give the best Rockstar flavors a thumbs up to move them towards number one and add any all-time great varieties that are missing.In February 2022, PepsiCo’s Rockstar Energy brand launched a new line of drinks under the name Rockstar Unplugged. These cafe-inspired blends include Rockstar Roasted Mocha, Rockstar Roasted Light Vanilla, and Rockstar Roasted Latte.
Rockstar even has drinks for consumers who prefer to get their caffeine buzz from coffee.
#ROCKSTAR ENERGY DRINK ORIGINAL FLAVOR FREE#
Rockstar Sugar Free is a popular choice for consumers who are watching their calories, as is Rockstar Zero Carb. What varieties will you find on this list of the best Rockstar Energy Drinks? Fruitier options include Punched Guava, Recovery Lemonade, and Super Sours Green Apple. A few Rockstar Energy Drink flavors even feature vodka.
#ROCKSTAR ENERGY DRINK ORIGINAL FLAVOR FULL#
Some types of top Rockstar Energy Drinks are full of fruity flavors and other good Rockstar Energy Drink flavors are inspired by coffee drinks. Consumer-favorite Rockstar Energy Drink flavors come in many forms. "Party like a Rockstar." That's the tagline for Rockstar Energy Drinks, a line of canned, caffeinated beverages that has become popular in more than thirty countries across the globe.
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