Lyrics: “Helicopters, Rolls-Royces with Louis Vuitton interior / Might sound like I'm fantasizing, but son I'm dead serious”Ī great Louis Vuitton bar from 50 Cent’s unreleased Columbia Records debut album Power of the Dollar. Here are some of the best Louis Vuitton references in hip-hop. Louis Vuitton has definitely enjoyed great success in the realm of rap. And of course, Kanye West, the Louis Vuitton Don himself, certainly referenced the brand more times than we could count. 2 Chainz vowed that when he died, he would be buried inside a Louis Vuitton store. Cam'ron did it to show how he showers his girls with gifts. Whether it was belts, Takashi Murakami duffel bags, or Louis Vuitton sneakers by Virgil Abloh, MCs have been shouting out the French fashion house left and right. But one brand that remains timelessly fresh in the eyes of rappers is Louis Vuitton. In the '90s it was Versace, Tommy Hilfiger, and even Ralph Lauren. Often, they name-drop labels and designer names to prove their style is unmatched and to show their fashion knowledge. But of course, there have also been plenty of fashion label mentions.
In fact, we've heard rappers mention sneaker brands, alcohol companies, and even tech conglomerates like Apple and its counterpart, Microsoft. There is definitely no shortage of brand references in hip-hop. And it was especially fitting that Louis Vuitton was the first house to do this. After hip-hop culture inspired luxury brands for years, one of its most stylish icons was finally put in the driver’s seat. It was a monumental moment for hip-hop culture. This year, Pharrell became Louis Vuitton’s creative director of menswear.
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